Calixta, Lázaro's smartest potato, arrives at Lidl
On Saturday 11th November, Lázaro went a step further with its Calixta brand and reached the 670 establishments of the German supermarket chain, Lidl. In this way, the brand of potatoes and sweet potatoes for microwaves can be found in the cold area of the establishments located in dozens of cities and towns in Spain.
Calixta, the smartest potato, was born
a few years ago
.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.