Gen Z presents an opportunity to cultivate lifelong potato enthusiasts.

2024-06-07 00:00

Representing over a quarter of the world's population and with an estimated $450 billion in spending power, Gen Z (aged 18-28) offers a significant opportunity to cultivate lifelong fans of potatoes. This demographic has the potential to drive sustained growth and increase demand for potatoes. Thankfully, Potatoes USA is well-positioned to capitalize on this opportunity.

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