How Europe is promoting potatoes to millennials
Under the logo 'Potatoes, they will surprise you; Europe's favourite since 1536', the new promotional campaign will run until the end of 2025.
Europe is concerned about the decline in potato consumption and, to combat this, will continue with the promotion launched in 2020.
The current project is endowed with a budget of 3,425,608 euros and a budget of 3,425,608 euros.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.