Potato brand introduces its first on-pack promotion in conjunction with the release of the Minecraft movie.

2025-01-31 00:00

Albert Bartlett, based in Airdrie, is collaborating with Warner Bros for an on-pack promotion related to 'A Minecraft Movie', which was released on April 4th. This is the brand's first on-pack promotion that includes both fresh and chilled potato ranges. The promotion includes Albert Bartlett Original Rooster and Butter Gold potatoes in the fresh section.

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased