Potatoes are at the top of Italians' food interests
For 74% of Italians, potatoes are produced in a sustainable way and 61% of our countrymen believe that the packaging that contains the potatoes is environmentally friendly.
Three out of five consumers say they are willing to spend more to buy environmentally friendly, responsibly grown potatoes. This is some of the evidence that

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.