Social media is driving the demand for Irish potatoes.

2026-04-07 00:00

Social media and digital food trends are influencing the popularity of potatoes, as reported by Bord Bia. Online content showcasing dishes like loaded jacket potatoes and cheese-stuffed sweet potatoes has played a role in raising their visibility. Bord Bia references research showing that younger consumers are particularly influenced by these trends.

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased