“We must achieve the differentiation of fresh potatoes so that consumption does not continue to fall”
In the 2023-2024 campaign, the acreage devoted to potatoes for fresh consumption in Spain has again been reduced in all producing regions. This, together with the impact of adverse weather phenomena of various kinds, has kept the supply low during much of the campaign, and prices have shown a generally upward trend. According to Juan Manuel Coello, commercial director of Patatas Meléndez,
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