It’s all rhubarb to British consumers

Nearly half of Brits don’t know when fresh produce is in season despite wanting to eat more seasonally, reports Grocery Gazette.

A new consumer study by online grocer Ocado revealed that 70 per cent of those surveyed want to eat more seasonal fruit and veg, however 47 per cent of respondents admitted they had no idea when produce is in season, either in the UK or elsewhere,

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