Spanish canned food doubles the price of Italian canned food on the Chinese market
The Spanish canned vegetable market in China, with origins in Navarra and Murcia, has a smaller market share than its main European competitor, the Italian market, but its products are more appreciated and marketed in online gourmet shops and supermarkets, which leads them to reach more than double the price of the Italians, that is, 120% more than that of its own market
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.