‘Supermarket shortages highlight relevance of wholesale market model’

As the extensive nationwide coverage on the shortage of vegetables and salads on supermarket shelves played out across the media, a serious message emerged for everyone in the industry.

It may well have been lost on those who tired after consuming some of the more sensational tabloid headlines and radio phone-ins, but if you continued to read, watch or listen to the stream of

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.