"We were able to get trial shipments going and eventually recover the corn market for Thai growers"
Australian-born Chris Catto-Smith worked for many years in the logistics and supply chain in Southeast Asia and the corporate retail world, holding senior executive positions for retailers moving into the Asian markets; while undertaking supplier negotiations for a major retailer, he had what he calls an 'epiphany moment'. He saw that most retailers and buyers had an unfair advantage over
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