FRUIT LOGISTICA Innovation Award 2023: Rijk Zwaan holt Gold mit Tatayoyo
After two days of voting during FRUIT LOGISTICA, the votes are counted and the winner is clear: this year, the FRUIT LOGISTICA Innovation Award (FLIA) goes to Tatayoyo from Rijk Zwaan. With 26% of the votes, the pepper is the winner in the competition for the best innovation in the international fruit and vegetable sector.
Tatayoyo is the brand name for sweet peppers
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".