Ingenyo F1, the latest from Vilmorin-Mikado
The commercial development of Vilmorin-Mikado in recent years has been very positive. Their pepper varieties continue to gain market share in the early segment and, at the same time, they are aiming to gain more and more space in other segments. To this end, they are in the process of developing varieties of California red in the mid and late segments and yellow to complement Eglantine F1. All of them
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.