Melanzì promotes the Sweet Palermo pepper with in-store events at Mercatò (Dimar-Selex).
2025-05-20 00:00
Source:
Freshpointmagazine.it
In-store events represent an extremely important moment of contact with the consumer to communicate the values of fruits and vegetables, even more so if they are not just confined to small booths with unprepared hostesses, but if it is the farmer or the producer who is involved.
Freshpointmagazine.it

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.
Add comment
Commentary option available only for users with a subscription purchased