Rijk Zwaan's Tatayoyo pepper wins the FLIA
This year's Innovation Award winner is a pepper from Rijk Zwaan in the Netherlands marketed under the brand name Tatayoyo. The pepper has a distinctive and strong flavour that originates from wild peppers. With its medium sized pod between a pepper and a hot pepper, it is ideal for eating on a short break.
"We are very pleased to
be able to offer you this
sweet pepper.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.