The creative lab focused on creating more delicious tomato treats.

2025-11-19 17:00

Jordi Ballester believes that consumers would consume more tomatoes if they were marketed more effectively. This is why he is passionate about helping consumers navigate through the variety of different product types and make it simpler for them to enjoy the highest quality varieties available, no matter the occasion.

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Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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