TV campaign improving UK children’s vegetable consumption returns
Veg Power, ITV, Channel 4 and Sky Media announced today that their multi award-winning Eat Them To Defeat Them campaign is returning to TV screens and primary schools across the UK in mid-February. Now in its sixth year, the campaign, originally launched by ITV and Veg Power and proven to increase children’s vegetable consumption, aims to build on the behaviour change success achieved in
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