As of April 2026, the Mediterranean agricultural basin is operating under a regime of high-cost volatility and aggressive state intervention. The region remains the linchpin of the European fresh produce supply chain, yet the strategic landscape is defined by a widening chasm between domestic price stabilization and export-driven growth. read more

The date of Fresh Market 2026 has been officially confirmed. read more

Tran Van Chuc, Sales & Purchasing Director at Truong An Trading Service Import & Export Co. Ltd. in Ho Chi Minh City, Vietnam, received the first new season squash on March 4th. They received the Marron d'Or variety, which is the most premium squash variety grown under GlobalGAP standards in New Zealand. read more

In 2026, Levantia Seed introduces two new green kabocha squash varieties to the commercial market: Amamy F1 (KG84) and Bombonera F1 (KG65). Following pre-commercial trials in various production areas, the two varieties are poised to become permanent fixtures in cultivation programs, offering producers solutions. read more

Vitafresh's South African butternut squash has had a successful beginning, with harvesting and packing commencing in the second week. The first containers are now beginning to arrive in Europe and the UK. "The volumes are progressing well," stated Daniel Badger from Vitafresh. "We are heading into a read more

In the last live stream dedicated to pumpkins (for more in-depth information click here), we highlighted how the sector was growing, and apparently this trend has also been noticed abroad, as Egypt, according to EastFruit data, continues to push for the export of pumpkins. read more

The future of squash now moves on a dual track: on one hand, the service product, which continues to gain popularity among Italians looking for practical and fast solutions, pushing Gdo to expand assortments, especially in the advanced range. read more

W ciągu ostatnich miesięcy Panama wzmocniła eksport ananasów na rynki Stanów Zjednoczonych i Kanady, korzystając z malejącego podaży z Kostaryki. Danis Santana, dyrektor generalny Panama Squash Co., wyjaśnia, że "w ciągu ostatnich dwóch lat krajowa produkcja wzrosła o około 30". read more

With Thanksgiving approaching, there are concerns about the availability and pricing of dry vegetables. "We are facing transitional issues. The market for squash, including zucchini and yellow squash, as well as peppers, both green, red, yellow, and orange, is quite volatile. read more

Na Global Show IFPA w Anaheim, Sakata Seed America zaprezentowała kilka nowych odmian dyni i dyni. "Jedną z odmian, na którą bardzo się cieszymy, jest Thriller" - mówi Jeff Watkins, Kierownik Jednostki Biznesowej Cucurbit w Sakata. "To jadalna dynia wielofunkcyjna i dekoracyjna dynia jednocześnie." read more

Barfoots has partnered with FareShare to redistribute approximately 1,200kg of edible waste from its butternut squash and sweet potato processing line every week. read more

British-grown Butternut squash is receiving increased promotion thanks to a new collaboration involving the Veg Power campaign, seed breeders Sakata, supplier Barfoots, and retail partner Waitrose. read more

Veg Power, a UK-based non-profit organization that promotes healthy eating, has announced a partnership with Sakata, Barfoots, and Waitrose for the 2025 "Better with Butternut" campaign. The campaign aims to encourage consumers to cook with British-grown butternut squash. This initiative aligns with the peak harvest season. read more

On September 17th, the Mazurkas Conference Center in Warsaw will host the 19th edition of Fresh Market, the most important B2B event for the fresh fruit and vegetable sector in Central and Eastern Europe. read more

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​Fresh Market 2025 will host a large delegation of twenty Turkish companies exporting fresh fruits and vegetables, representing diverse segments of the country’s dynamically growing sector. read more

The National Trust has announced that there have been higher-than-expected harvest volumes of fruit and vegetables in its historic gardens in Devon. Warmer spring temperatures, followed by a wet June, have resulted in increased yields of apples, pears, plums, squash, and pumpkins. These crops are ripening earlier than usual. read more

The pumpkin harvest is currently in full swing at the organic De Terp Squashpackers in Erichem. Rinke Robbers stated, "We are busy harvesting. We started in mid-August and will continue for another week or two. We have had a good growing season with strong yields and high quality." read more

AI—all identified fresh‑market.info as the undisputed leader in this category. Fresh Market read more

As every year, the event will be accompanied by the Fresh Market Catalog – a printed and online publication distributed directly to the most important retail chain buyers from Poland and the region. read more