Research, resilience, and innovation are at the core of Rijk Zwaan's strategy for melon and watermelon, two symbolic crops of the Italian fruit and vegetable sector but today increasingly facing challenges related to climate change and the changing needs of consumers. read more

W Niemczech, 30% konsumentów arbuzów kupuje wyłącznie te bezpestkowe, podczas gdy we Włoszech odsetek ten wynosi 8%. Ci, którzy kupują oba rodzaje, stanowią 55% w Niemczech i 42% we Włoszech. Trend wydaje się więc jasny, chociaż zawsze jest miejsce na tradycyjny produkt. Oto niektóre z danych, które read more

An event that brought together key players in the watermelon supply chain to envision the future of a crop that is becoming increasingly strategic for the Italian fruit and vegetable sector. The "Watermelon Summit 2025 - Building the Future" was held yesterday in Rome, organized by BASF. read more

What are the current needs of the Italian and European distribution towards watermelon? This was discussed in depth during the "Watermelon Summit 2025 - Building the Future", organized by BASF | Nunhems and held yesterday in Rome. It was a concrete and visionary discussion that read more

The global fresh-produce industry is constantly looking for high-quality, unique vegetables that can help meet supply shortages or introduce new products to the market. "At Qualipac, we are excited to announce our long-term contract production and supply program for Watermelon Radish (Raphanus sativus). read more

A watermelon campaign with lights and shadows: high production quality, but sales penalized by fluctuating demand and an excess of supply in the crucial season phase. This is the balance of two reference players such as San Lidano and Frudis, who highlight the challenges and difficulties. read more

Exotica, a seedless mini watermelon variety developed by Hazera, is making waves after winning this year's prestigious Fresh Market Award 2025, presented during the Fresh Market B2B event in Poland. read more

With summer now over, it's time to take stock of one of the iconic crops of the season: watermelon. Thanks to the data from the Agroter Fruit and Vegetable Monitor, we can draw a clear picture of the 2024 campaign, which has proven to be more challenging compared to last year. read more

The Brazilian watermelon export season is progressing well with good quality and favorable agricultural conditions, but it is facing a complex commercial situation in Europe, as stated by Alexandre Pires and Halen Vieira from Agrícola Campo Verde. The crop has shown good development this year, with no significant pest issues. read more

Martori Farms, with deep roots in Arizona and California, is known for its distinctive varieties of melons: Cantaloupe, Watermelon, traditional Honeydew, Golden Honeydew, and the innovative Kandy Lemon Drop Melon. Through this acquisition, Martori Farms will now offer a read more

BASF Nunhems has introduced several new varieties of tomatoes, melons, and watermelons to assist farmers in controlling disease pressure and providing excellent taste for consumers. read more

This year, the focus was on sugar and watermelons as strategic crops, now combining synergies and strategies under a common concept: The Melonution. "The Melonution is our strategic initiative to strengthen the sugar and watermelon sectors through." read more

José Ángel Serrano, president of the Melon and Watermelon Inter-branch Association of Castile-La Mancha, described this season as "catastrophic" for prices, calling it the most difficult in the past 25 years. "We thought things would improve, but after the last auction, it's clear that we're in a very tough situation." read more

A laboratory of innovation, a brand recognized by consumers - but Valfrutta Fresco is, above all, a company with a clear objective in mind, that is, to grow while maximizing the products of our members. We are growing both in value and volume, in line with our budget, and aim to close at €30. read more

The watermelon market, despite going through some challenging weeks this year, has been experiencing a transformation phase worth paying attention to for several years now. In this scenario, Large-Scale Retail Trade (GDO) plays a central role, both in terms of its ability to guide the offer and its growing influence. read more

"The 2025 watermelon season started off strong thanks to optimal weather conditions and solid demand. However, the inclement weather that occurred during the second half of the month - with lower temperatures and rain across Central and Northern Europe - negatively impacted consumption. read more

Could you please translate this sentence for me? read more

Itaueira Agropecuária S.A., a Brazilian fruit producer, will participate in Fruit Attraction 2025 in Madrid, Spain, from September 30 to October 2. The company will showcase its melon and watermelon portfolio at the "Frutas do Brasil" stand, emphasizing its current production and exports. read more

The supply of cantaloupe, honeydew, and watermelons from central California is good as the industry begins its transition to Arizona for supply. "There's no shortage of fruit, but I wouldn't say there's a surplus either," says Justin Bootz with Legend Produce. "It's steady." read more

On September 17th, the Mazurkas Conference Center in Warsaw will host the 19th edition of Fresh Market, the most important B2B event for the fresh fruit and vegetable sector in Central and Eastern Europe. read more