On September 17th, the Mazurkas Conference Center in Warsaw will host the 19th edition of Fresh Market, the most important B2B event for the fresh fruit and vegetable sector in Central and Eastern Europe. read more

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We are excited to announce that Auchan Poland, one of the leading hypermarket chains in Central Europe, will be joining us at Fresh Market 2025! read more

​Fresh Market 2025 will host a large delegation of twenty Turkish companies exporting fresh fruits and vegetables, representing diverse segments of the country’s dynamically growing sector. read more

Egzport arbuza z Maroka do Unii Europejskiej wzrósł o ponad 53% między styczniem a czerwcem, według danych handlowych z Eurostatu. Dzięki temu Maroko wyprzedziło Hiszpanię jako największego dostawcę tego owocu do UE. W pierwszej połowie roku Maroko wysłało ponad 130 000 ton. read more

Farmers in the Adraskan district of Herat province are reporting lower melon and watermelon harvests this year compared to 2024. They attribute this decline to water shortages, a lack of fertilizer, and the encroachment of brick kilns near farmland. Herat, located in western Afghanistan, is a significant production area for melons and watermelons. read more

For the next campaign, the Agricultural Cooperative Campidanesepunta aims to impress the market with an innovation destined to make a mark: a new variety of seedless medium-sized watermelon with a skin comparable to a night where the stars reign supreme. "Because the skin is very dark and is...", read more

The Tomélon season, featuring the mini watermelon grown by Tomeco and distributed by Coöperatie Hoogstraten, is gradually drawing to a close. "We are pleased with how the season has progressed. Thanks to solid agreements with our customers, we have effectively managed production peaks as planned. read more

The melon campaign continues, with demand remaining lively and good quality, but poor for watermelons. There is also strong demand for peaches and nectarines, but weak for eggplants and green beans. The quality of "salad" tomatoes is not optimal, as they have been penalized by a challenging summer. read more

Cut fruits such as pineapple, mango, or coconut, and increasingly also melon and watermelon, are gaining market interest due to their convenience in consumption. In line with this trend, companies engaged in the production of fruits like pineapples are establishing facilities for slicing and... read more

In the battle between melons and watermelons, the latter seem to have gained the upper hand. This statement may seem bold, especially in light of the difficulties encountered in the second part of this year's campaign, when prices – especially of watermelons read more

In optics trade marketing, the payoff 'non chiamatela anguria', coined for Perla Nera by the creatives of the Mediaset Group at the beginning of the journey, remains in my opinion unmatched and is perfectly suited to this commercial campaign; that's why I have proposed it as the title of the interview. read more

The marketing campaign for Dolce Passione watermelons will run until the last week of September or the first week of October. This is a lengthy campaign showcasing watermelons exclusively grown in Italy, which commenced in the first week of May. The aim is to mitigate fluctuations in the market. read more

Agriculture in Lanzarote is characterized by dry farming systems that make use of volcanic gravel and marine-origin sands to conserve scarce rainfall. Crops like sweet potatoes and watermelons are grown in these conditions, with soil protection provided by layers of volcanic gravel or organic matter. read more

"It has been an excellent year so far: The hope is that September will bring suitable temperatures to end the season in the best possible way," reports Maurizio Carbonini, sales manager of OP Mantuafruit, as he comments on the June and July melon market. "However, we cannot complain even with." read more

Ceny hurtowe arbuzów w Polsce pozostają niezmienione od pierwszego tygodnia sierpnia, co wpisuje się w sezonowe wzorce. Zazwyczaj ceny zaczynają rosnąć pod koniec sierpnia lub na początku września, gdy podaż się kurczy. Wydaniem dla polskich plantatorów jest to, że ceny utknęły na znacznie niższym poziomie. read more

This year, seeing fields full of unsold watermelons was a real drama for the companies in the CoAPI Calabria. Consumption dropped by 60-70%, leaving a large part of the harvest to rot under the scorching sun. For many farmers, it breaks their heart to see what nature and read more

Grocery prices are on the rise due to extended global heatwaves impacting agricultural output. Increased temperatures are impeding crop growth, affecting fruit, vegetable supply, and livestock production. In South Korea, watermelon prices have surged by 17.6%. read more

Kampania arbuzowa z 2025 roku napotkała poważne wyzwania, zmuszając niektórych rolników do przerwania zbiorów i sprzedaży o ponad miesiąc wcześniej. Daniele Martucci, rolnik z Massafra (Taranto) w Apulii, to jeden z takich rolników. On już zakończył swoją kampanię, powołując się na trudną sytuację w... read more

"We are currently running a promotional campaign for the green Piel de Sapo melon under the Il Nuragico brand, which will run throughout the month of September. In the meantime, we successfully completed the mini watermelon and Soledo melon campaigns on 18 August, with positive results." read more