An increasingly wide and targeted variety offer, designed to respond accurately to the needs of the melon and watermelon supply chain, from the field to the table. This is the core of the commitment of Syngenta Vegetable Seeds, which has chosen the Symposium of the Melon Mantovano IGP for. read more

After a positive June and a promising start to July, the watermelon market suffered a setback in the second half of the month. The main cause? The drop in temperatures recorded not only in Italy but also in the rest of Europe, which cooled down consumption. read more

The watermelon campaign is going well, with high volumes and excellent quality. On the other hand, the quantities of netted melons are decreasing. Peaches and nectarines are also decreasing, but there is growth in larger-sized Italian plums and apricots. The new campaign for dry onions has started. read more

Over the years, Fondazione Airc has launched numerous initiatives to support research with the involvement and active participation of modern distribution chains. Many of these initiatives have been featured on Fresh Point Magazine, highlighting their value, characteristics, and results. read more

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During a routine check at the weekly market in Caltagirone, the police discovered a street vendor who - without any authorization - was selling around 300 kilograms of fruit, mainly melons and watermelons, in the Stadio square, at the corner of Via Madonna della Via, without proper traceability. read more

"June showed significantly higher demand than supply. In contrast, July has exhibited a dual trend thus far, with strong sales in Italy and challenges in northern Europe due to the weather," reported Luciano Trentini, director of the Dolce Passione consortium, describing the current situation. read more

Under the black skin of summer beats a red, sweet, sugary, creative and this year also more sustainable heart. It's the heart of Dolce Passione, the seedless watermelon that has seen the start of the 2025 commercial and production campaign under the best auspices with an estimate of read more

July is one of the peak months for watermelon sales in the large-scale retail trade (Gdo), as it accounts for over a third of seasonal volumes. For this reason, Italiafruit is presenting one of its analyses dedicated to the category during such a strategic period. The survey focuses on the management of. read more

Yesterday, the meeting promoted by the Sweet Passion watermelon Consortium was held, an event designed to review the commercial performance of the season and present the latest developments in terms of varieties and environmental aspects. In collaboration with the Known You Seed seed company, the meeting... read more

The melons and watermelons from Romagna, which are grown just a few dozen or a few hundred meters from the bustling beaches of Rimini, perfectly capture the essence of summer. The recent rise in temperatures is increasing consumption, which had previously slowed down. read more

With temperatures surpassing 40 degrees Celsius in many parts of Italy, it's inevitable to think about the symbol of summer: watermelon. This fruit is the star of the month of July, thanks to the analyses of Agroter's Ortofrutta Monitor, which captures a... read more

The melon campaign continues, with high availability. With the rise in temperatures, an upward push for watermelons is expected. Quantities are running out for peaches and nectarines with small-sized fruit. The cherry season is coming to an end, with the campaign in Trentino. read more

The 2025 summer campaign has begun at Agro Mediterranea Distribuzione, a company specializing in supplying fruits and vegetables to large retailers. They offer a wide range of produce, including high-quality melon and watermelon products. Andrea Manca, a partner in the company, is leading the campaign. read more

From July 22nd to 24th, Bayer will take part in the first Symposium of the Mantovano IGP Melon, an event that for the first time brings together the entire supply chain of melon and watermelon - from producers to technicians, buyers to GDO operators - in the experimental fields set up in Mantova. read more

The Shopping Bag, the weekly information service created by BMTI and Italmercati, in collaboration with Non-Profit Consumerism, confirms its role as a guide for seasonal, mindful, and sustainable shopping by recommending the products to buy this week. read more

In the first week of July, the fruit and vegetable department Lcc recorded a slight increase in sales value, while volumes are declining and the average mix price continues to rise as registered last week. Among the main categories of summer fruits, watermelons are showing an increase. read more

After reaching peaks of €1.50 per kg in June, coinciding with the first open-field harvesting operations and high temperatures, the watermelon market has now somewhat stabilized, with prices ranging between €0.40 and €0.50 per kg, which are still satisfactory. The downside, however, is the yields, which are... read more

The shortage of produce caused by heavy rains and low spring temperatures in Murcia and Seville led to the melon and watermelon season ending with reasonable prices. However, the situation changed significantly with the start of the season in La Mancha. Despite the reduced production of melons and watermelons in the area, prices rose sharply. read more

The marketing of summer fruits such as strawberries and watermelons is still in full swing. "Watermelons are currently being supplied to us from Italy, Spain, and Turkey, and are being very well-received. I would describe the price differences between the individual countries of origin as... read more