AVA™ Berries, a part of Angus Soft Fruits Ltd, is proud to showcase the strong commercial performance of AVA Dalicia (asf733.01), a strawberry variety that has consistently delivered excellent results in the field, packhouse, and retail environments. AVA Dalicia is highly regarded for its high percentage of Class 1 fruit, which is complemented by minimal waste and uniform ripening. read more

The meeting of the Strawberry Growers Association in Chynow was a great opportunity not only to discuss agrotechnical and market topics but also to get acquainted with the latest strawberry varieties offered by Geoplant and de Kemp companies. read more

U.S. produce markets are experiencing mixed trends this week. The supply of asparagus is being impacted by heat, avocado pricing remains steady, and the berry markets continue to face pressure from high volumes. Movement of asparagus from Mexico through Calexico, California, and San Luis, Arizona is expected to decrease slightly. read more

On the morning of March 18, Coöperatie Hoogstraten celebrated the annual opening of the new strawberry season with the auction of the symbolic first box. Colruyt purchased the strawberries for €5,000 per box (8 x 500 grams). With the growers doubling that amount, Child Focus will receive a read more

Spring removal of old strawberry leaves is one of the most important agronomic practices that directly influences the health of the plantation, crop quality, and effectiveness of plant protection. Although it is often seen as a cleaning activity, in reality it has a read more

Angus Soft Fruits' breeding division, AVA Berries, has revealed that its latest strawberry variety, AVA Dalicia, will be available for sale in the UK starting from the 2026/2027 import season. read more

The commercial vegetable greenhouse sector in North America initially began by incorporating seeds and technology from Europe. However, when it comes to strawberries, the process was more challenging due to significant differences between the strawberry markets in the two continents, as noted by Paul J Mastronardi from Red Sun Farms. read more

Planasa’s RedSayra strawberry has become the most widely grown variety in the current 2025/26 season in Huelva, the main strawberry-producing region in Spain and Europe. read more

The 2026 season at strawberry plantations can be considered as started. In one of the plots where the "Strawberry Inspirations" project is being implemented, the first spring inspection of the plants was carried out. Its purpose was to assess the winter survival of the plantation and identify the most important actions needed. read more

Prices are generally rising for fruits and vegetables. There are high volumes of strawberries, especially Lucanian varieties like Sabrosa and Inspire; Campania production is also increasing. There is also high availability of fava beans, as their commercialization has started. The strong demand for apples is driving prices up. read more

Balancing organoleptic quality, productivity, rusticity, and shelf life remains one of the most complex challenges in horticultural breeding. This is even more evident in strawberries, a category where the market does not allow for intermediate solutions and only rewards varieties capable of delivering high performance. read more

The first work on strawberry plantations is starting. In addition to necessary post-winter clean-up tasks, it is important to properly plan the fertilization program. Recommendations in this regard were presented by Magdalena Cieślak-Włodarczyk during a meeting of the Strawberry Growers Association. read more

"It was strange. We have experienced three rainy days with temperatures around 8 degrees in a short period, something I had only encountered for two days in the 18 years I've been in Portugal," recalls Wim de Weert. The Dutch grower produces strawberries 10 kilometers north of Faro on more than 2 acres. read more

United States International Trade Commission (USITC) has found sufficient evidence to suggest that the U.S. strawberry industry is being significantly harmed by the import of fresh winter strawberries from Mexico, which are suspected to be sold in the U.S. below fair market value. read more