A robot that does not stop in front of foliage and can accurately distinguish ripe strawberries: this is the innovation coming from Washington State University (WSU), where a team of researchers has developed a prototype capable of harvesting fruit hidden among the leaves. The system - is read more

On September 17th, the Mazurkas Conference Center in Warsaw will host the 19th edition of Fresh Market, the most important B2B event for the fresh fruit and vegetable sector in Central and Eastern Europe. read more

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A new collaboration between New Zealand and Saudi Arabian strawberry companies has been formalized as one of five partnerships during a New Zealand government trade visit to Riyadh. read more

We are excited to announce that Auchan Poland, one of the leading hypermarket chains in Central Europe, will be joining us at Fresh Market 2025! read more

Planasa has named Ronnie Kersten as the Business Development Director for Northern Europe, starting in October 2025. Kersten brings over 20 years of experience in the berry industry, specializing in blueberries and strawberries. He has previously held positions at Legro, Fall Creek Farm &... read more

​Fresh Market 2025 will host a large delegation of twenty Turkish companies exporting fresh fruits and vegetables, representing diverse segments of the country’s dynamically growing sector. read more

On November 26-27, 2025, the second edition of a unique event dedicated to producers, advisors, and all enthusiasts of berry cultivation will take place - Berry Forum 2025 - 2nd International Strawberry-Raspberry Conference. These are two intense days filled with... read more

As part of the Strawberry Inspirations project, we are visiting a plantation planted at the end of May, where growers have observed issues with root development and plant health. This is a common challenge, especially in conditions with large temperature fluctuations. The first harvest has already been collected from this plantation. read more

Saga Robotics, a Norwegian company that develops the Thorvald robotic platform for grapevines and strawberries, has successfully raised $11.2 million in equity funding to enhance its commercial activities in the U.K. and U.S. markets. The funding round was completed in two parts and aligns with Thorvald's relocation from read more

Jeśli chcesz być uznany za specjalistę, musisz ograniczyć gamę swoich produktów i skupić się na kilku z nich. Scandola Fruits obrała tę ścieżkę, koncentrując się na borówkach i truskawkach, aby stać się krajowym punktem odniesienia. "Uprawiamy 25 hektarów borówek" - zaczyna Matteo.

If you want to be recognized as a specialist, you have to reduce your product range and focus on a few products. Scandola Fruits has taken this path, focusing on blueberries and strawberries in order to be a national point of reference. "We cultivate 25 hectares of blueberries," begins Matteo. read more

W kontekście spektakularnego wzrostu obszaru upraw truskawek w Egipcie na następny sezon, rosną obawy wśród ugruntowanych producentów i eksporterów w sektorze dotyczące cen oraz pewnego nadmiaru truskawek z Egiptu. Emad Mahdy, właściciel szkółek Fayrouz, mówi, że nadchodzi. read more